Making better strategic decisions,
from better financial information.

7 Compelling Board Questions to the CFO:

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• Will our plan work financially?

  • What will it take to make it work?

• Will this new concept meet our hurdle rate?

  • What needs to change so that it will?

• Should we pursue plan A, B or C?
  • Which road optimises investment, risk and return?
• Who are our high-value customers?
  • How do we get more of them?

• What is the market size?

  • Can we profitably expand?​​

• What does our future hold?

  • Explain actual vs budget vs forecast vs re-forecast.

• Why is it so hard to get good financial information?

  • Better information, better strategy, better decisions​.